Self-Improving Product System

Your product should be improving itself

Chameleon builds context on your product and users, identifies friction to fix, creates personalized in-app guidance, and monitors outcomes, so your product keeps getting better.

Since 2023
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Since 2022
Since 2024
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Since 2022
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Since 2022
Since 2024
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Since 2021
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Since 2020
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Since 2023
Since 2025
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Since 2025
Since 2025
4.4 stars from 348 reviews
Teams improving their product as fast as they ship it
How it works

The product improvement loop in action

Chameleon connects product usage to your backlog. Small problems become in-app guidance; bigger ones become Linear tickets.
Then it checks what worked and repeats, with no manual work.

The Chameleon effect

1.25x

Across Chameleon's customers, end users who engage with Chameleon guidance come back more often.

Your CEO doesn't care if users click a tooltip. They care if they come back. That's why the main metric Chameleon reports is the uptick in user retention. Show it to your boss and add the stat to your resume.

Your data, wherever you want it

Analyze performance in Chameleon, your warehouse, your analytics tool, or your LLM of choice with the Chameleon MCP server.

Customer stories
Mixpanel office
Mixpanel

We’re changing the product under users’ feet—which can be frustrating for them. With Chameleon, we can guide existing customers through updates and keep them happy.

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Mitch Yarchin, AuditBoard
AuditBoard

We chose Chameleon because we saw how easy it was to get going, and didn’t require any developers to operate.

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Results
10% Increase in feature engagement
SkySlope
Results
4% Increase in customer retention
Mixpanel

One of the most impressive things about Chameleon is the pace of development. The product keeps getting easier to use!

Sandy Tran
Sandy Tran Product Manager, AuditBoard

Chameleon helps our clients get up and running quickly! It was very easy to set up.

Michael Ip
Michael Ip CEO, Switchboard

Chameleon has provided us an excellent opportunity to scale customized learning like never before.

Tammy Sanders
Tammy Sanders Learning Solutions Manager, Bloomreach

I went in with doubt. Copilot exceeded my expectations—it took me from A to very far, very quickly.

Jack Yulzari
Jack Yulzari Director of Product
Results
85% Increase in trial users
bexio
Results
20k Support tickets deflected in 12 months
AvidXchange
AvidXchange

Instead of a year-worth investment in time and resources in-house, we could have Chameleon up and running within 1–2 hours. It was an easy decision to make.

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AvidXchange HQ, Charlotte
Fivetran

If somebody logs in after we’ve made a big UX change, we will let them know by showing an on-screen message saying ‘Hey, we’ve changed some things, do you want to take a tour?’

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Fivetran team
Your product has friction.
Let's find it.
Join the teams seeing 1.25x retention with Chameleon.
"We chose Chameleon because we saw how easy it was to get going, and didnโ€™t require any developers to operate."
Mitch Yarchin
Mitch Yarchin
Director of Product Management
"My absolute favorite part is working with our CSM, Andrew. Since my first day joining my new role I've seen him as a true partner in helping me achieve success."
Verified User in Computer & Network Security
Verified User in Computer & Network Security
Digital CS Leader
"I like how intuitive and flexible Chameleon is. It allows us to create customized in-app experiences without needing heavy development work."
Bea Patricia P.
Bea Patricia P.
Senior support specialist II
"It showed how much more effective in-app messaging is, compared to email."
Josh Suess
Josh Suess
Senior Director of Digital Service Strategy