13 Best WalkMe Alternatives & Competitors in 2026

SAP's acquisition of WalkMe, completed in September 2024, raised questions about product independence and roadmap priorities. Combined with enterprise pricing that industry sources report can range from approximately $79,000 to $405,000 annually, some product teams are reconsidering their digital adoption platform choices.

The concerns are practical. WalkMe's implementation complexity requires dedicated IT resources that growing companies often lack. Additionally, the enterprise-only focus leaves mid-market SaaS companies searching for tools tailored to their needs.

This guide covers 13 alternatives across budget ranges—from enterprise platforms to startup-friendly options. Chameleon is included as one alternative with an honest comparison against competitors. We'll address when WalkMe remains the better choice and when alternatives make more sense for your team.

WalkMe is an enterprise digital adoption platform founded in 2011 in Tel Aviv, Israel. The company pioneered the DAP category and built a strong position serving Fortune 500 companies with guided walkthroughs, task automation, and analytics across multiple applications.

Core capabilities include a no-code editor for creating in-app guidance, AI-powered content suggestions, application simulation for training environments, and SCORM compliance for enterprise learning management systems. WalkMe supports multi-application deployments—meaning you can create guidance that spans Salesforce, SAP, custom internal tools, and other enterprise software from a single platform.

Typical use cases center on employee onboarding, software training, change management, and process compliance. Large organizations use WalkMe to reduce training costs and accelerate software adoption across thousands of employees.

SAP acquired WalkMe to integrate digital adoption capabilities into its enterprise software ecosystem.

WalkMe serves over 2,000 customers globally, with particularly strong adoption in financial services, healthcare, and large technology companies. The platform's strength lies in enterprise-scale deployments with complex, multi-application requirements.

Reason 1: Prohibitive Pricing Structure

WalkMe's pricing typically ranges from ~$70,000 to $405,000 annually for enterprise contracts, according to industry pricing data. This excludes startups and most mid-market companies from consideration.

The pricing model assumes large employee bases and multi-year commitments. For a Series A SaaS company with 50 employees, the math doesn't work. You're paying enterprise rates before you have enterprise scale.

Reason 2: SAP Acquisition Concerns

There's also the question of vendor lock-in. If WalkMe becomes tightly coupled with SAP's enterprise suite, switching costs increase. Companies evaluating long-term platform decisions are factoring in this strategic risk.

Reason 3: Implementation Complexity

The platform requires dedicated IT resources for installation, configuration, and ongoing maintenance.

For agile product teams that ship features weekly, this heavyweight approach creates friction. You need a tool that moves at your pace, not one that requires project planning and IT tickets for basic changes.

Reason 4: Enterprise-Only Focus

WalkMe's features and pricing model target large organizations with dedicated training teams. The platform excels at employee onboarding and multi-application training but feels overbuilt for product-led SaaS companies focused on user onboarding and feature adoption.

Product managers at growing companies need tools designed for their workflows—tight integration with product analytics, fast iteration cycles, and pricing that scales with growth rather than starting at enterprise minimums.

Reason 5: Innovation Slowdown

While WalkMe maintains its core platform, competitors now offer better integration with contemporary product stacks.

Additional considerations include contract inflexibility with multi-year commitments, limited native mobile support compared to web-first competitors, and a heavyweight solution for teams that need simple tooltips and product tours rather than enterprise training infrastructure.

The alternatives fall into clear categories: enterprise platforms for large organizations, mid-market solutions for growing companies, startup-friendly options with accessible pricing, and budget alternatives including open source.

Each alternative receives consistent treatment covering overview, key differentiators versus WalkMe, core features, pricing, best-fit use cases, and G2 ratings. We acknowledge honestly where WalkMe remains superior—particularly for multi-application enterprise deployments—and where alternatives win on pricing, ease of use, and modern user experience.

1. Chameleon - Best for Product-Led SaaS Companies

Chameleon is a modern product adoption platform built for product teams rather than IT departments. The platform focuses on helping SaaS companies drive feature adoption, improve onboarding, and collect user feedback without requiring engineering resources for every change.

Key differentiators versus WalkMe:

Transparent pricing starts at $279/month compared to WalkMe's reported enterprise contracts that can start around $79,000+ annually. Two-way integrations with product analytics tools like Mixpanel and Amplitude mean your in-app guidance data flows directly into your existing analytics workflows. The platform ships biweekly product releases.

The native-feeling UX gives you design control to match your product's look and feel instead of generic overlays.

Core features:

Tours guide users through multi-step workflows. Tooltips highlight specific features. Launchers provide persistent access to help resources. Microsurveys collect feedback at key moments. HelpBar offers command palette-style search for power users.

Rate limiting prevents overwhelming users with too many messages. Snoozing lets users dismiss guidance and return later. The engagement index shows which experiences drive actual product usage. A/B testing validates which approaches work. Advanced segmentation targets the right users at the right time.

Copilot uses AI to assist with experience creation and iteration. Interactive Demos provide clickable, product-like demonstrations for onboarding and evaluation. Ranger AI governance features maintain control over your account as teams grow.

Pricing:

Starts at $279/month for the Startup plan. Growth and Enterprise tiers available with transparent pricing published on the website, no mandatory sales calls for basic information.

Best for:

Series A-D SaaS companies with 50-2000 employees. Product-led growth teams that need fast iteration. Companies with React or modern tech stacks.

Chameleon's team provides support for companies switching from WalkMe.

2. Whatfix - Best Enterprise WalkMe Alternative

Whatfix offers enterprise DAP capabilities with similar scope to WalkMe but more competitive pricing and a modern interface. The platform handles multi-application deployments, task automation, and comprehensive analytics.

Key differentiators versus WalkMe:

Lower enterprise pricing typically ranges from $20,000 to $60,000 annually according to industry sources. Better mobile support for native applications.

Core features:

Multi-application support spans Salesforce, SAP, Oracle, and custom applications. Task automation guides users through complex workflows. Analytics track completion rates and user behavior. Content authoring tools create walkthroughs, tooltips, and smart tips. SCORM compliance integrates with enterprise learning management systems.

Pricing:

Custom pricing based on users and applications. Typical range of $20,000-$60,000 annually for mid-size to large deployments according to industry pricing data.

Best for:

Enterprises needing multi-app support. Companies migrating from WalkMe seeking cost savings. Organizations with dedicated training teams managing employee onboarding and software adoption programs.

3. Pendo - Best for Product Analytics + Guidance Combined

Pendo combines product analytics and in-app guidance in a single platform. This eliminates the need for separate tools and provides unified data on user behavior and guidance effectiveness.

Key differentiators versus WalkMe:

Built-in product analytics may reduce the need for separate tools like Mixpanel or Amplitude for some use cases. Product roadmap features let you collect feedback and prioritize features based on usage data.

Core features:

Product analytics track feature usage, user paths, and retention metrics. In-app guides create walkthroughs and tooltips. Feedback collection gathers user input through surveys and polls. Roadmapping tools prioritize features based on user requests and usage data. NPS surveys measure customer satisfaction.

Pricing:

Custom pricing.

Best for:

Product teams wanting unified analytics and guidance. Companies already using separate analytics tools who want to consolidate. B2B SaaS products focused on feature adoption and user engagement.

4. Appcues - Best for Mid-Market SaaS

Appcues focuses on user onboarding and product adoption for growing SaaS companies. The platform emphasizes ease of use and fast implementation over enterprise complexity.

Key differentiators versus WalkMe:

Easier implementation requires no engineering involvement after initial installation. Better suited for single-application use cases rather than multi-app enterprise deployments. More affordable with transparent pricing starting at $249/month.

Core features:

Onboarding flows guide new users through initial setup. Feature announcements highlight new capabilities. NPS surveys measure satisfaction. Event tracking monitors user actions. Segmentation targets specific user groups with relevant guidance.

Pricing:

Starts at $299/month for the Start plan. Growth and Enterprise tiers available with published pricing.

Best for:

Mid-market SaaS companies with 50-500 employees. Teams prioritizing user onboarding over employee training. Companies without dedicated IT resources for complex implementations.

5. Userpilot - Best for Growth Teams

Userpilot is a product growth platform focused on user onboarding and feature adoption. The platform includes product analytics alongside guidance tools.

Key differentiators versus WalkMe:

No-code implementation after initial setup. Product analytics included in the platform. More affordable than WalkMe's enterprise pricing. Better suited for product managers without technical resources.

Core features:

Onboarding checklists guide users through setup tasks. Interactive walkthroughs demonstrate features. Feature tagging tracks usage without code. Analytics measure engagement and retention. In-app surveys collect feedback at key moments.

Pricing:

Starts at $299/month for the Starter plan. Custom Enterprise pricing available.

Best for:

PLG SaaS companies focused on self-service adoption. Product managers without engineering support. Teams measuring activation and retention metrics.

6. UserGuiding - Best Budget-Friendly Alternative

UserGuiding offers affordable user onboarding for small to mid-size companies. The platform provides essential features without enterprise complexity or pricing.

Key differentiators versus WalkMe:

Significantly cheaper starting at $174/month versus WalkMe's reported enterprise pricing. Quick implementation without IT involvement. Unlimited guides regardless of pricing tier.

Core features:

Interactive guides walk users through features. Tooltips highlight specific elements. Hotspots draw attention to important areas. Onboarding checklists track completion. NPS surveys measure satisfaction. Analytics show completion rates and user behavior.

Pricing:

Starts at $174/month for the Starter plan. Growth plan at $349/month adds advanced features.

Best for:

Startups and small businesses under 50 employees. Companies with limited budgets. Simple single-app use cases without complex requirements.

7. Userlane - Best for Enterprise Employee Training

Userlane is an enterprise DAP focused on employee onboarding and software training. The platform emphasizes compliance and process automation for large organizations.

Key differentiators versus WalkMe:

Strong multi-application support similar to WalkMe. Better suited for employee training versus customer onboarding. European data residency options for GDPR compliance.

Core features:

Interactive guides provide step-by-step instructions. Application simulation creates safe training environments. Analytics track completion and competency. Process automation enforces workflows. SCORM compliance integrates with LMS platforms.

Pricing:

Custom enterprise pricing.

Best for:

Large enterprises with 1,000+ employees. Companies needing GDPR compliance and European data residency. Employee training and change management use cases.

8. Stonly - Best for Knowledge Base + Guidance

Stonly combines knowledge management with interactive guides and decision trees. The platform serves customer support teams alongside product users.

Key differentiators versus WalkMe:

Combines knowledge base with in-app guidance in one platform. Strong for customer support use cases. AI-powered content suggestions improve help articles. Decision trees guide users through troubleshooting.

Core features:

Interactive guides provide contextual help. Decision trees route users to solutions. Knowledge base centralizes documentation. Step-by-step walkthroughs demonstrate processes. Analytics track article usage and guide completion.

Pricing:

Custom pricing based on team size and features.

Best for:

Customer support teams managing help content. Companies wanting unified knowledge management and guidance. B2B SaaS with complex products requiring extensive documentation.

9. Apty - Best for Process Compliance

Apty focuses on process compliance and workflow automation. The platform serves regulated industries with strong audit trail requirements.

Key differentiators versus WalkMe:

Strong compliance tracking features with detailed audit logs. Workflow automation enforces required steps. Better suited for regulated industries than general-purpose DAPs. Validation rules ensure process adherence.

Core features:

Guided workflows enforce required steps. Compliance tracking logs user actions. Analytics measure process adherence. Process automation reduces manual work. Validation rules prevent errors.

Pricing:

Custom enterprise pricing.

Best for:

Regulated industries including healthcare and finance. Companies needing audit trails for compliance. Process-heavy organizations with strict workflow requirements.

10. Product Fruits - Best for Small Teams

Product Fruits is a lightweight product adoption tool for small teams. The platform offers focused features without enterprise complexity.

Key differentiators versus WalkMe:

Quick setup without technical requirements. Focused feature set versus WalkMe's complexity. Better suited for small teams than enterprise deployments.

Core features:

Tours guide users through features. Hints provide contextual tips. Announcements highlight updates. Feedback widget collects user input. Onboarding checklists track progress.

Pricing:

From $129/month.

Best for:

Small product teams under 20 people. Early-stage startups with limited budgets. Simple onboarding needs without complex requirements.

11. Intro.js - Best Open Source Alternative

Intro.js is an open source library for creating product tours and onboarding flows. The platform gives developers complete control over implementation.

Key differentiators versus WalkMe:

Free and open source with no licensing costs. Complete control over implementation and customization. No vendor lock-in or platform dependencies. Lightweight JavaScript library with minimal performance impact.

Core features:

Step-by-step tours guide users through interfaces. Tooltips provide contextual information. Hints highlight important elements. Customizable styling matches your brand. Lightweight implementation adds minimal page weight.

Pricing:

Free and open source.

Best for:

Developer-led teams comfortable with code. Companies wanting full customization control. Budget-constrained startups. Technical teams that prefer building versus buying.

12. Spekit - Best for Just-in-Time Learning

Spekit delivers contextual help within workflows, focusing on sales and support team enablement. The platform emphasizes just-in-time learning over structured training.

Key differentiators versus WalkMe:

Focus on sales and support team enablement rather than general employee training. Salesforce-native integration with deep platform knowledge. AI-powered content surfacing shows relevant help automatically.

Core features:

Contextual help appears based on user location and actions. Knowledge management centralizes training content. Salesforce integration provides native experience. Analytics track content usage. Content authoring creates help articles and guides.

Pricing:

Custom pricing based on number of users.

Best for:

Sales and support teams needing quick access to information. Salesforce-heavy organizations. Companies prioritizing just-in-time learning over structured training programs.

13. Amplitude Guides and Surveys - Great for Starting Out

Amplitude Guides and Surveys helps drive product adoption through targeted, behavior-based in-app guidance and feedback collection. Formerly known as CommandBar, the product is now focused on helping teams nudge users toward key actions, validate learning, and understand friction directly inside the product.

Rather than relying on heavyweight walkthroughs, Guides and Surveys enable contextual education and discovery based on real user behavior, making it well-suited to complex or technical products where users learn best in context.

Key differentiators versus WalkMe:

Behavior-based targeting powered by product analytics. Lightweight in-app guidance instead of large overlays. Strong connection between guidance, user behavior, and outcomes. Better fit for technical products that need precision rather than rigid training flows.

Core features:

In-app guides including tooltips, banners, modals, and multi-step walkthroughs. Checklists to support onboarding and feature adoption. Contextual nudges triggered by user behavior or milestones. In-product surveys (NPS, CSAT, and microsurveys) to capture feedback at key moments. Analytics to measure guide exposure, completion, and impact on product usage.

Pricing:

Custom pricing.

Best for:

Data-driven products. B2B SaaS teams already using product analytics to inform adoption. Companies that want behavior-driven in-app guidance and feedback rather than heavily scripted digital adoption programs.

Four key factors determine which alternative fits your needs. Start with budget constraints, filter by primary use case, evaluate technical resources, then check integration requirements.

Factor 1: Company Size and Budget

Startup (under 50 employees, under $10,000 budget):

UserGuiding starting at $174/month provides essential features without complexity. Intro.js costs nothing if you have developer resources. These options deliver core functionality—tours and tooltips—without enterprise overhead.

Mid-market (50-500 employees, $10,000-$50,000 budget):

Chameleon starting at $279/month balances features and pricing for growing companies and it's Growth plan from $15k is perfect for fast-moving mid-market team.

Appcues at $300/month and Userpilot at $299/month offer strong onboarding capabilities. These platforms provide advanced segmentation and analytics without requiring enterprise contracts.

Enterprise (500+ employees, $50,000+ budget):

Whatfix, Pendo, Chameleon, and Userlane handle complex multi-application deployments. These platforms support thousands of users, integrate with enterprise systems, and provide compliance features. Note Chameleon's Enterprise features include Governance, Localization, Roles & Permissions too.

Factor 2: Primary Use Case

Customer onboarding:

Chameleon, Appcues, and Userpilot focus on helping SaaS users adopt your product. These platforms integrate with product analytics, support product-led growth motions, and emphasize user experience over training compliance.

Employee training:

Userlane, Apty, and Whatfix serve internal training needs. They support multi-application deployments, provide SCORM compliance, and emphasize process enforcement over user delight.

Support enablement:

Stonly and Spekit help support teams access information quickly. They combine knowledge management with contextual guidance, focusing on just-in-time learning rather than structured training.

Product adoption:

Chameleon, Pendo, and Amplitude help users discover and adopt features. They integrate deeply with product analytics, support experimentation, and focus on driving engagement metrics.

Factor 3: Technical Resources

No engineering team:

Appcues, UserGuiding, and Userpilot require no developer involvement after initial installation when teams decide to buy rather than build their adoption solution. Content creators use visual editors to build experiences. These platforms work well for product managers and marketers without technical backgrounds.

Small engineering team:

Chameleon and Product Fruits need minimal developer help for initial setup—typically adding a code snippet. After that, product teams work independently. This balance works well for startups with limited engineering resources.

Developer-led:

Intro.js and Amplitude assume technical capabilities. Intro.js requires coding but provides complete control. CommandBar offers a developer-friendly API for customization. These options suit technical products with engineering-led product teams.

Factor 4: Integration Requirements

Need product analytics integration:

Chameleon provides two-way integrations with Mixpanel and Amplitude, meaning guidance data flows into your existing analytics. Pendo includes built-in analytics, eliminating the need for separate tools.

Salesforce-native:

Spekit integrates deeply with Salesforce, understanding the platform's data model and workflows. This matters for sales teams who live in Salesforce.

Multi-app support:

Whatfix, Userlane, and WalkMe handle guidance across multiple applications—Salesforce, SAP, Oracle, custom tools. This capability matters for enterprises with complex software ecosystems.

Decision Tree

Start with your budget range to eliminate options outside your price bracket. Filter remaining options by primary use case—customer onboarding, employee training, or support enablement. Evaluate whether you have technical resources for implementation and maintenance. Finally, check whether required integrations are available.

Red Flags to Avoid

Long contracts without trial periods prevent you from validating fit before committing. Hidden implementation costs that exceed licensing fees create budget surprises. Lack of pricing transparency signals vendor reluctance to compete on value. Poor mobile support matters if your users access your product on phones or tablets. Limited integration ecosystems create data silos and manual work.

WalkMe migration is complex due to proprietary content formats and multi-application deployments. Understanding the process reduces switching anxiety and helps you plan realistic timelines.

Step 1: Content Audit

Export existing WalkMe content including walkthroughs, tooltips, and analytics data. Document your use cases and user segments to understand what you've built. Identify the most critical flows to migrate first—typically onboarding sequences and high-traffic features.

Not all content deserves migration. Some experiences may be outdated or underused. Focus on what drives actual value rather than recreating everything.

Step 2: Data Portability

WalkMe content is not directly portable to other platforms due to proprietary formatting. You'll need to recreate walkthroughs, tooltips, and other experiences in your new platform. Most alternatives offer migration support to help with this process.

Export analytics data before switching to maintain historical metrics. You'll want baseline numbers for comparison after migration.

Step 3: Implementation Timeline

Typical migration takes 4-12 weeks depending on content volume and complexity according to industry sources.

The difference comes from simpler technical requirements and modern implementation approaches.

Step 4: Team Training

End users experience minimal disruption with proper planning—they see new guidance experiences but don't need to learn new tools.

Visual editors and no-code approaches make building experiences more intuitive.

Step 5: Cost Considerations

Calculate WalkMe contract exit costs including early termination fees. Factor in implementation services for your new platform—some vendors include migration support, others charge separately.

Compare total cost of ownership over 2-3 years, not just first-year licensing. Implementation costs matter but ongoing licensing typically dominates long-term expenses.

Migration Support by Vendor

Chameleon: CS team host build together onboarding session where you can recreate content. Included in Growth and Enterprise plans.

Whatfix: Enterprise migration services available with dedicated project management.

Appcues: Self-service migration with support documentation and customer success assistance. No dedicated migration team but responsive support.

Userpilot: Guided migration with customer success manager involvement. Included in Growth and Enterprise plans.

UserGuiding: Documentation and support available. Self-service approach with help from support team as needed.

Timeline Comparison

Alternative migration timelines vary by vendor and complexity.

Start with your highest-impact use cases rather than trying to migrate everything at once. Measure success metrics for migrated experiences. Expand to additional use cases once you've validated the new platform works for your needs.

Understanding the SAP Acquisition Impact on WalkMe Users

SAP acquired WalkMe to integrate digital adoption capabilities into its enterprise software ecosystem. The acquisition creates practical concerns for current and prospective WalkMe customers.

What Happened

SAP purchased WalkMe to enhance its digital adoption capabilities and help customers maximize ROI from SAP software implementations. The acquisition allows SAP to offer integrated guidance and training within its enterprise applications, addressing customer pain points around software adoption and change management.

Immediate Impact

WalkMe leadership remains in place initially, maintaining operational continuity.

Potential Future Changes

The acquisition may lead to changes in product direction and pricing over time.

Why Companies Are Concerned

SAP's enterprise focus may not align with mid-market WalkMe customers who chose the platform for its standalone capabilities. Potential for increased pricing or forced SAP ecosystem adoption creates uncertainty. Questions about product independence and roadmap control make long-term planning difficult.

What This Means for You

If you're a current WalkMe customer, evaluate your contract renewal timeline. Consider alternatives before potential lock-in or pricing increases. Assess whether SAP ecosystem alignment matters for your use case—if you're already an SAP customer, the acquisition might benefit you.

If you're evaluating WalkMe now, consider whether SAP's strategic direction aligns with your needs.

If you're looking for alternatives, this is a reasonable time to switch before potential pricing increases or product changes.

Alternatives Positioning

You avoid potential SAP ecosystem lock-in by choosing platforms focused exclusively on digital adoption.

The acquisition doesn't make WalkMe a bad choice—it creates uncertainty that some companies prefer to avoid. Your decision depends on risk tolerance and strategic priorities.

WalkMe's SAP acquisition, enterprise pricing, and implementation complexity created opportunities for more modern, affordable alternatives. Your choice depends on company size, use case, technical resources, and integration requirements.

If You're a Product-Led SaaS Company (Series A-C, 10-500 Employees)

Chameleon offers transparent pricing starting at $299/month on Startup, and from $15k on Growth. Two-way integrations with Mixpanel and Amplitude make it ideal for data-driven product teams. You get advanced capabilities—A/B testing, sophisticated segmentation, engagement analytics—without enterprise complexity or pricing. The platform ships biweekly releases.

If You're an Enterprise Needing Multi-App Support

Whatfix provides enterprise-level capabilities at lower reported costs. The platform handles complex deployments across Salesforce, SAP, Oracle, and custom applications. You get enterprise features—SCORM compliance, detailed analytics, process automation—without WalkMe's pricing premium.

Userlane offers similar capabilities with strong European data residency options for GDPR compliance.

If You're a Mid-Market Company Focused on User Onboarding

Chameleon, Appcues, and Userpilot are all built for customer-facing user onboarding and feature adoption—not employee training. All three platforms provide the core building blocks teams need: tours, tooltips, modals, surveys, and analytics. You’re not paying for heavyweight governance, training modules, or long implementations—just the tools required to help users activate, adopt features, and succeed in your product.

These tools work well for product managers and product marketers without deep technical backgrounds. No-code builders make it easy to create and iterate on experiences, while integrations with common SaaS stacks mean you can get live quickly without heavy engineering involvement.

If You're a Startup on a Tight Budget

UserGuiding starting at $174/month or Intro.js (free and open source) provide essential features without breaking the bank. UserGuiding offers a no-code approach with unlimited guides. Intro.js gives complete control if you have developer resources.

Both options deliver core functionality—product tours and tooltips—sufficient for early-stage companies. You can always upgrade to more sophisticated platforms as you grow and your needs become more complex.

If You're a Large Enterprise Focused on Employee Training

Userlane or Apty offer strong compliance and multi-app support with European data residency options. These platforms emphasize process enforcement, audit trails, and training compliance over user experience. They serve regulated industries well with detailed tracking and validation capabilities.

Next Steps

Start with free trials of your top 2-3 choices. Test with real use cases rather than generic demos. Involve your team in evaluation—content creators, product managers, and end users all have different perspectives.

Compare total cost of ownership including licensing, implementation, training, and maintenance. Check integration compatibility with your tech stack, particularly product analytics and CRM systems.

Don't rush the decision. The switching cost is high enough that you want to get this choice right.

Ready to See How Chameleon Compares?

Book a personalized demo with our team to discuss your specific use case and see how Chameleon fits your needs.

You're not alone in this evaluation. Test thoroughly, and choose the platform that best fits your team's needs and budget.