11 Best UserGuiding Alternatives & Competitors for 2026

You're here because you're evaluating UserGuiding alternatives. Perhaps you've encountered limitations with integrations, need mobile support, or seek deeper analytics. Maybe the pricing doesn't scale as needed, or you're simply researching before making a commitment.

Whatever brought you here, you're in the right place.

This guide examines 11 UserGuiding alternatives across pricing, features, integrations, and use cases. We've evaluated these tools and reviewed G2 and Capterra ratings. You'll find honest comparisons, including scenarios where UserGuiding might still be your best choice.

Here's what we'll cover: what UserGuiding does well, why teams look elsewhere, detailed breakdowns of 11 alternatives, feature and pricing comparisons, and specific recommendations based on your company size and needs. All the information you need to make a confident decision.

UserGuiding is a no-code user onboarding and product adoption platform designed for SaaS companies. It helps product teams create interactive guides, tooltips, hotspots, onboarding checklists, and resource centers without writing code.

The platform targets SMBs and mid-market SaaS companies, typically those with 10-200 employees. Product managers, customer success teams, and growth marketers use it to improve activation rates and reduce time-to-value for new users.

UserGuiding's core features include:

• Interactive product tours and walkthroughs

• Contextual tooltips and hotspots

• Onboarding checklists

• In-app resource centers

• Basic analytics and user segmentation

• NPS and feedback surveys

The platform holds a 4.7/5 star rating on G2 based on 52 reviews.

UserGuiding's main differentiator is its combination of essential onboarding features at an accessible price point. For teams just starting with in-app guidance, it offers a straightforward way to test the value of user onboarding tools without enterprise-level investment.

UserGuiding works well for many teams, but it's not the right fit for everyone. Here are the most common reasons product teams look elsewhere.

1. Limited Integration Ecosystem

This matters because integrations determine how well your onboarding tool connects with the rest of your stack. Limited integrations mean manual data exports, disconnected user journeys, and missed opportunities for personalization based on behavior in other tools.

If you're using Segment as your customer data platform, Mixpanel for analytics, or Salesforce for CRM, you'll want a tool that integrates natively with your existing infrastructure.

Alternatives that solve this: Chameleon, Pendo, Appcues

2. No Mobile App Support

UserGuiding is web-only. If your product includes iOS or Android apps, you'll need a separate solution for mobile onboarding.

For companies with mobile-first products or hybrid web/mobile experiences, this creates fragmented user experiences and duplicated effort maintaining two different onboarding systems.

Alternatives that solve this: Appcues (native mobile SDKs), Pendo (mobile support), Userpilot (mobile support)

3. Basic Analytics and Reporting

UserGuiding provides fundamental analytics like completion rates and user engagement. However, it lacks advanced segmentation, funnel analysis, cohort tracking, or the ability to connect onboarding performance to downstream revenue metrics.

As your product and team mature, you need to understand not just whether users complete tours, but which segments convert better, how onboarding impacts retention, and where users drop off in complex flows.

Alternatives that solve this: Chameleon (advanced analytics with custom events), Pendo (product analytics platform), Amplitude (if you need dedicated analytics)

4. Restricted Customization Options

UserGuiding offers basic styling options, but limited CSS control and branding flexibility. For companies with strong design systems or specific UX requirements, this becomes a constraint.

One G2 reviewer noted: "The customization options are somewhat limited. We wanted our tours to match our exact brand guidelines, but couldn't get the level of control we needed without custom CSS, which isn't fully supported."

Alternatives that solve this: Chameleon (extensive CSS customization), Appcues (decent styling), Whatfix (white-label options)

5. One-Way Integrations Only

This limits your ability to build sophisticated workflows like "send Slack notification when enterprise user completes onboarding" or "update Salesforce when user adopts new feature."

Alternatives that solve this: Chameleon (two-way integrations), Pendo (bidirectional data flow), Userpilot (webhook support)

6. Pricing Scales Quickly with Growth

UserGuiding's entry point is attractive, but costs increase significantly as your monthly active users (MAU) grow. The value equation shifts when you're paying mid-tier prices but still working with entry-level features and integrations.

Alternatives that solve this: Chameleon (transparent pricing with more features at each tier), Product Fruits (competitive pricing for growing companies)

Note – Data compiled in Jan 2026.

We evaluated these alternatives based on feature completeness, ease of use, integration capabilities, pricing transparency, customer reviews, and fit for different use cases. Each tool excels in specific scenarios, and we'll be clear about when each makes sense.

1. Chameleon - Deep Customization and Integration for Growing SaaS Teams

Chameleon is a product adoption platform built for SaaS teams who need powerful, flexible in-app experiences without engineering bottlenecks. It's designed for companies that have outgrown basic onboarding tools and need sophisticated targeting, extensive integrations, and design control to drive comprehensive product adoption.

Key Features:

• Product tours, tooltips, modals, banners, and checklists

• Interactive demos for product evaluation and education

• Copilot AI for experience creation and iteration

• Extensive native integrations including two-way data sync

• Advanced user segmentation and targeting

• A/B testing and experimentation

• Comprehensive analytics with custom event tracking

• Extensive CSS customization and theming

• Governance features (Ranger AI) for account control

• Localization support for multiple languages

Pricing: Starts at $279/month for up to 2,000 MTU. Growth and Enterprise plans available with custom pricing based on usage and features.

Best For: Series B-D SaaS companies with 50-2,000 employees who need sophisticated product adoption capabilities, extensive integrations, and design flexibility. Ideal for product managers, PMMs, and growth teams who care about native-feeling experiences and measurable impact.

Advantages:

• Extensive integration ecosystem with two-way data flow to tools like Segment, Mixpanel, Salesforce, and HubSpot

• Deep customization without requiring developers, including full CSS control and custom themes

• Advanced analytics connecting onboarding to activation, retention, and revenue metrics

• Copilot AI accelerates experience creation from hours to minutes while maintaining quality

• Interactive demos enable product evaluation and education beyond basic onboarding

• Strong governance and quality controls for teams managing complex accounts

• Responsive support and regular product updates

Limitations:

• Higher starting price than entry-level alternatives

• May be more than small teams need if requirements are basic

• Learning curve for advanced features, though no-code for core functionality

2. Appcues - Strong Mobile Support with Web Onboarding

Appcues is an established player in user onboarding, known for its mobile SDKs and straightforward approach to creating product tours and flows.

Key Features:

• Product tours and tooltips

• Native mobile SDKs for iOS and Android

• Onboarding checklists

• NPS surveys

• Basic segmentation and targeting

• A/B testing capabilities

• Analytics dashboard

Best For: Teams with both web and mobile products who need consistent onboarding across platforms.

Advantages:

• Native mobile support eliminates the need for separate tools

• Established platform with a proven track record

• Good balance of features and usability

• Strong customer support

Limitations:

• Customization options are less extensive than Chameleon

• Analytics are less comprehensive than dedicated product analytics tools

• Pricing can increase quickly with MAU growth

• Some users report occasional bugs with the mobile SDK

3. Pendo - Product Analytics Platform with Onboarding Features

Pendo started as a product analytics platform and added onboarding capabilities. It's positioned for teams who want analytics and guidance in one tool.

Key Features:

• Product analytics and user behavior tracking

• In-app guides and walkthroughs

• Mobile app support (separate SDK)

• Feedback collection

• Product roadmap features

• Advanced segmentation

• Session replay

Pricing: Typically starts around $20,000-$30,000/year for mid-market companies, and grows unpredictably.

Best For: Enterprise organizations prioritizing product analytics with onboarding as a secondary need.

Advantages:

• Comprehensive product analytics included

• Strong for data-driven product teams

• Enterprise-grade security and compliance

• Robust reporting capabilities

Limitations:

• Significantly higher price point than alternatives

• Onboarding features are less refined than dedicated tools

• Steeper learning curve

• Mobile support requires separate implementation

• Can feel overwhelming for teams just needing onboarding

4. Userpilot - No-Code Simplicity for Non-Technical Teams

Userpilot emphasizes ease of use for non-technical teams who want to create onboarding experiences without developer involvement.

Key Features:

• No-code builder for tours and flows

• Onboarding checklists

• In-app surveys and NPS

• Resource centers

• User segmentation

• Analytics dashboard

• A/B testing

Pricing: Starts at $299/month (billed annually) for up to 2,000 MAU.

Best For: Non-technical product and marketing teams who prioritize ease of use over advanced customization.

Advantages:

• Intuitive interface requires minimal training

• Quick implementation and time-to-value

• Good for teams without developer resources

• Responsive customer support

Limitations:

• Limited customization compared to Chameleon or Appcues

• Fewer integrations than leading alternatives

• Analytics are less comprehensive

• No native mobile app support

• Some users report performance issues with complex flows

5. Whatfix - Digital Adoption Platform for Employee Training

Whatfix is a digital adoption platform focused primarily on employee training and enterprise software adoption, not customer onboarding.

Key Features:

• Interactive walkthroughs and guides

• Task automation

• Self-help widgets

• Analytics and reporting

• Multi-language support

• Enterprise integrations

• Content management system

Pricing: Custom pricing

Best For: Large enterprises needing employee training and digital adoption for internal software (Salesforce, SAP, Workday, etc.).

Advantages:

• Purpose-built for employee training scenarios

• Strong enterprise features and security

• Comprehensive content management

• Good for complex enterprise software

Limitations:

• Not designed for customer-facing product onboarding

• Expensive for customer onboarding use cases

• Overkill for SaaS product teams

• Implementation can be lengthy

• Requires significant configuration

6. WalkMe - Enterprise Digital Adoption Platform

WalkMe is a major digital adoption platform focused on enterprise employee training and change management.

Key Features:

• Guided workflows and automation

• Analytics and insights

• Mobile app support

• Integrations with enterprise systems

• Multi-language support

• Advanced segmentation

• ActionBot for automation

Pricing: Custom pricing, with reported annual costs ranging from $43,000 median to over $100,000 for larger deployments.

Best For: Large enterprises (1,000+ employees) implementing complex software systems and needing employee adoption support.

Advantages:

• Market leader in digital adoption

• Comprehensive enterprise features

• Strong for change management initiatives

• Extensive customization options

• Dedicated customer success support

Limitations:

• Extremely expensive for product onboarding use cases

• Built for employee training, not customer onboarding

• Complex implementation requiring consultants

• Overkill for SaaS product teams

• Long sales cycles and contracts

7. Userflow - Developer-Friendly with Modern Architecture

Userflow is built for technical teams who want flexibility and control through APIs and modern architecture.

Key Features:

• Product tours and checklists

• Resource centers

• Surveys and feedback

• Advanced targeting and segmentation

• A/B testing

• Comprehensive API

• Webhook support

Pricing: Starts at $240/month (billed annually) for up to 3,000 MAU.

Best For: Developer-friendly teams who want API access and technical flexibility alongside no-code capabilities.

Advantages:

• Clean, modern interface

• Strong API and developer tools

• Good balance of no-code and technical control

• Responsive and helpful support team

• Regular product updates

Limitations:

• Smaller integration ecosystem than Chameleon or Pendo

• Less established than older competitors

• Fewer advanced features than enterprise platforms

• Limited mobile support

8. Product Fruits - Budget-Friendly Alternative for SMBs

Product Fruits positions itself as an affordable alternative with essential onboarding features.

Key Features:

• Product tours and hints

• Onboarding checklists

• Feedback widgets

• Knowledge base

• User segmentation

• Basic analytics

Best For: Small businesses and startups with tight budgets who need basic onboarding capabilities.

Advantages:

• Most affordable option among full-featured alternatives

• Quick setup and implementation

• Good customer service

• Covers essential onboarding needs

Limitations:

• Limited advanced features

• Fewer integrations than competitors

• Basic analytics and reporting

• Less customization flexibility

• May need to upgrade as the company grows

9. Stonly - Knowledge Base with Interactive Guidance

Stonly combines knowledge base functionality with interactive guides, positioning itself between help documentation and onboarding tools.

Key Features:

• Interactive guides and decision trees

• Knowledge base

• Tooltips and widgets

• AI-powered answers

• Analytics

• Multi-channel support (web, mobile, chat)

Best For: Teams who want to combine a self-service knowledge base with interactive guidance.

Advantages:

• Strong knowledge base capabilities

• Good for support deflection

• Interactive decision trees

• Multi-channel deployment

Limitations:

• Less focused on product onboarding specifically

• Fewer onboarding-specific features than dedicated tools

• Learning curve for content creation

• Limited customization options

10. HelpHero - Simple Tours for Small Teams

HelpHero is a lightweight tool focused on basic product tours without complexity.

Key Features:

• Product tours

• Tooltips

• Basic analytics

• Simple targeting

• Limited integrations

Pricing: Starts at $55/month for up to 1,000 MAU.

Best For: Very small teams or solo founders who need basic tours and nothing else.

Advantages:

• Extremely affordable

• Very simple to use

• Quick setup

• No learning curve

Limitations:

• Very limited features

• Minimal integrations

• Basic analytics

• No advanced targeting or segmentation

• Will likely need to upgrade as the company grows

• Limited customization

11. IntroJS - Free Open-Source Option

IntroJS is an open-source JavaScript library for creating product tours.

Key Features:

• Basic step-by-step tours

• Tooltips

• Customizable through code

• Lightweight library

Pricing: Free (open-source)

Best For: Developers who want full control and are comfortable coding their own onboarding experiences.

G2 Rating: Not applicable (open-source library)

Advantages:

• Completely free

• Full customization through code

• Lightweight and fast

• No vendor lock-in

Limitations:

• Requires developer resources to implement and maintain

• No analytics or targeting built-in

• No visual builder or no-code option

• No support or customer success

• Need to build all advanced features yourself

• Time investment may exceed the cost of paid tools

Feature-by-Feature Comparison: How These Tools Stack Up

Different teams prioritize different capabilities. Use this comparison to evaluate based on what matters most to your use case.

Legend:

• ✓ Full support

• ◐ Partial or limited support

• ✗ Not available

• ⭐ Standout feature

Key Observations:

Chameleon and Pendo lead in analytics depth, with Chameleon offering more onboarding-specific insights and Pendo providing broader product analytics. For teams prioritizing data, these are the strongest options.

Appcues stands out for mobile support with native SDKs, making it the clear choice for teams with iOS and Android apps. Pendo and WalkMe also support mobile, but require separate implementation.

Customization is strongest with Chameleon (extensive CSS control without developers) and IntroJS (full code control). Teams with specific design requirements should prioritize these.

Integration ecosystems vary significantly. Chameleon's extensive integrations and two-way data sync provide flexibility for connecting your tech stack.

The best tool depends on your specific situation. Here's how to choose based on your needs.

Best for Small Businesses & Startups (Budget Under $500/Month)

Recommendation: Product Fruits or UserGuiding

If budget is your primary constraint and you need basic onboarding capabilities, Product Fruits or UserGuiding offer accessible entry points.

Why: Both provide essential features like product tours, tooltips, and checklists without enterprise pricing. They're quick to implement and don't require technical resources.

Trade-offs: You'll sacrifice advanced analytics, extensive integrations, and customization flexibility. As you grow, you'll likely need to upgrade to a more capable platform.

When to choose this: Your product is early-stage and you're testing whether in-app guidance drives meaningful impact.

Best for Mid-Market SaaS Companies

Recommendation: Chameleon or Appcues

For growing SaaS companies with 50-500 employees who need sophisticated onboarding without enterprise complexity, Chameleon and Appcues offer the best balance.

Why Chameleon: Extensive integrations, deep customization, advanced analytics, and AI-powered creation. Best when you need experiences that feel native to your product and data that connects to your stack.

Why Appcues: Strong mobile support with native SDKs. Best when you have both web and mobile products and need consistent onboarding across platforms.

Typical use cases: Improving activation rates, driving feature adoption, reducing time-to-value, supporting product-led growth motions.

Best for Enterprise Organizations

Recommendation: Pendo, WalkMe, or Chameleon

For large enterprises (1,000+ employees) with complex needs, budget for enterprise tools, and dedicated resources for implementation.

Why Pendo: Combines product analytics with onboarding. Best when you need comprehensive usage data alongside guidance capabilities.

Why WalkMe: Purpose-built for employee training and digital adoption. Best when you're implementing enterprise software (Salesforce, SAP, Workday) and need change management support.

Why Chameleon: The deepest solution specifically for in-app campaigns with enterprise-ready features and policies (governance control, custom plans, SOC2/GDPR compliance)

Trade-offs: Hslacigher costs, longer implementation timelines, and more complexity. Only worth it if you need the specific capabilities these platforms provide.

Best for Non-Technical Teams (No-Code Priority)

Recommendation: Userpilot or Chameleon

If your team lacks developer resources and you need to create and iterate on experiences independently, prioritize tools with intuitive no-code builders.

Why Userpilot: Extremely user-friendly interface designed for non-technical users. Minimal learning curve.

Why Chameleon: No-code for core functionality, but with more power and flexibility when you need it. Copilot AI makes creation even faster.

What to avoid: IntroJS (requires coding), enterprise platforms with steep learning curves.

Best for Developer-Friendly Teams

Recommendation: Chameleon or Userflow

If you have technical resources and want API access, webhook support, and the ability to extend functionality through code, choose tools built with developers in mind.

Why Chameleon: Comprehensive API, extensive integrations, and the ability to customize deeply while maintaining no-code creation for non-technical teammates.

Why Userflow: Modern architecture, clean API, and developer-friendly documentation. Good balance of no-code and technical control.

What you get: Ability to trigger experiences from your backend, send completion data to your data warehouse, build custom integrations, and extend functionality beyond the UI.

Best for Mobile-First Products

Recommendation: Appcues or Pendo

If your product is primarily mobile (iOS/Android apps) or you need consistent onboarding across web and mobile, choose tools with native mobile SDKs.

Why Appcues: Native mobile SDKs for iOS and Android with feature parity to web. Single platform for all onboarding.

Why Pendo: Mobile support included, though requires separate SDK implementation.